PÖYRY POINT OF VIEW ARTICLE / 9 Oct 2013
Pulp market in transition
As graphic paper rides off into the sunset, market pulp moves full steam ahead.
One of the long-lived paradigms of the pulp and paper industry has been the strong interlink between graphic paper volume and market pulp demand. Now the partners-in-life seem to be diverging from each other as graphic paper rides off into the sunset, while market pulp still moves full steam ahead.
The former models of thinking have become inappropriate over time, and due to changes in industry structure. What does this mean for the global market pulp industry, the rest of the fibre producing market and what opportunities exist going forward?