PÖYRY POINT OF VIEW ARTICLE / 30 Apr 2013
Recovered paper: The fibre solution under stress
Big changes are emerging within the global market for recovered paper. Demand for recovered paper is growing significantly faster than supply, impacting on paper markets worldwide. By 2025, global consumption of recovered paper is set to reach 308 million tonnes.
In this Point of View article, we explore:
- How is China driving global paper market dynamics?
- How does the demand-price relationship work?
- What key scenarios do industry players need to understand to achieve competitive advantage?
We explore the big changes impacting the market for recovered paper and the key reasons. They include: China’s insatiable appetite for containerboard; the fact that the Western world is reaching maximum levels of recovered paper collection; and finally, the continuing decline in the graphics paper sector. It’s a ‘must read’ for anyone who wants to change the game and uncover competitive advantage.