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OTHER NEWS 29 Jan 2018

Paper and paperboard markets: Digitalisation is fundamentally impacting the paper industry

Pöyry insight study “World Paper Markets up to 2030” indicates that digitalisation is fundamentally impacting the paper industry. 

Digital transformation of society is posing a strong threat to graphic paper usage, but benefiting the packaging sector through new ways of trade. Online shopping is growing at double digits, and creating a welcome boost for the global packaging board industry. At the same time, the global graphic paper market is declining at 2-3% per year mainly due to substitution by digital technology. For example, e-invoicing is growing at about 20% per year in the west while major boost in the emerging markets is just about to come.

The Paper industry is adjusting to the fundamental changes in demand structure

The paper industry is transforming – paper firms in emerging Asia are growing, while many of the largest North American, European and Japanese companies have reduced in size. Overall industry concentration has not changed much since the turn of the decade, but companies have become far more home-region oriented and thereby focused on their core strength areas. The packaging sector has remained attractive for private equity, which has kept the industry concentration relatively stable over the last 7-8 years. The fast growth of tissue segment has paved the way for new entries, slowing down industry concentration especially in emerging market regions.

The study aims to cast light on the most recently emerged and foreseeable market and competition factors that are instrumental in determining the strategic orientation of paper industry firms all over the world. With a global scope, the study provides demand forecasts from 2016 through 2030 for ten product areas and about 80 countries or country groups. Each product area section presents condensed market insights for example in terms of end use trends, demand prospects, industry structure, production trends, trade flows and trade balances. 

Download the brochure and order form

Further information:

Mr. Timo Suhonen, Principal, Pöyry Management Consulting
Tel + 358 10 33 22600

Mr. Tomi Amberla, Principal, Pöyry Management Consulting
Tel +358 10 3323627

Mrs. Hanna Yliherne, Senior Consultant, Pöyry Management Consulting
 Tel +358 10 3349761 

(e-mail )

Did you know? Pöyry has provided forest industry market insights for 60 years. 

About Pöyry: 

Pöyry is an international consulting and engineering company.  We deliver smart solutions across power generation, transmission & distribution, forest industry, chemicals & biorefining, mining & metals, transportation and water. Pöyry's net sales in 2016 were EUR 530 million. The company's shares are quoted on Nasdaq Helsinki (POY1V). Approximately 5500 experts. 40 countries. 130 offices.