Hannele, Concept Development Team, Finland
A large part of my motivation comes from the fact that many of our projects drive the world towards a better direction regarding sustainability
"I am Hannele and I work in Pöyry Management Consulting, in the Concept Development team. My study background is in systems analysis, and after joining Pöyry more than ten years ago I have had a chance to work in future-oriented topics in many amazing areas. A large part of my motivation comes from the fact that many of our projects drive the world towards a better direction regarding sustainability.
Plastic has become a global concern, and a part of the solution is using bio-based plastics, fibre-based materials and recycled plastics instead of petroleum-based plastics. At Pöyry, our new Concept Development approach is designed to give an overview on these plastic substitution possibilities. The starting point is in the needs of end-users, and the aim is to offer companies very concrete advice on what to do next.
The plastic problem does not disappear overnight, but the situation is improving case by case, with an increasing speed. One example of the new solutions is this tool in my hand, made of a new bio-based composite material. It is great to see how the bio-based materials market is developing, and to be involved in tackling a global problem."