PÖYRY POINT OF VIEW ARTICLE / 3 Dec 2015
Slowdown in China – a threat for Southeast Asian tissue markets?
The Southeast Asian region is one of the fastest growing tissue markets globally. With production totalling around 1 million tonnes per annum (when including Taiwan and Hong Kong) and demand growing at an average rate of 6.5%, the region is on a par with China in terms of growth. Furthermore, as tissue consumption per capita is still low there is significant room for growth.
Yet the industry is now questioning whether the current slowdown in China represents a threat to Southeast Asian tissue markets. China, the world’s second largest tissue market has grown rapidly in recent years. However the Chinese market is now feeling the impact of the sluggish Chinese economy, with corresponding impacts on neighbouring tissue markets.
In this latest Point of View, Pöyry examines that impact and assesses whether the current situation represents a short-term threat or points to more long-term structural issues.