PÖYRY POINT OF VIEW ARTICLE / 1 Jun 2013
Survival Innovation in the Wood Products Industry
European wood products producers have struggled to make acceptable returns since the global financial crisis derailed housing and construction markets.
In fact, the combined net profit of the fifty largest wood products producers in Europe declined by more than EUR 1 Billion over the period 2007 to 2011.
In this Point of View, we explore:
- How the Industry can return to sustainable, profitable growth
- How struggling producers might grow revenue streams by capitalising on the increasing demand for sustainable construction and green building
- How the industry must rethink its approach to new product development and embrace innovation as a growth driver
- What the key traits of innovative companies are and how to unlock innovation