PRESS RELEASE 21 Sep 2017
Pöyry Point of View report: The race is on for sustainable packaging materials
PÖYRY PLC Press Release 21 September 2017
Today, most of our packaging rubbish ends up in dustcarts, the environment and our oceans. What if, instead, all packaging was reusable, recyclable, water-soluble, fully compostable or even edible? In the latest Point of View report, “New packaging materials - the balancing act”, Pöyry studies the potential of new innovative solutions to packaging materials that are based on paper and plastics.
In an ideal world, products are sold in packages which use a minimal and absolutely necessary amount of packaging material based on renewable resources to balance product integrity, shelf life and other functions with the demands for circular packaging. The fraction that is not recycled can also be water-soluble, fully compostable or even edible.
An increasing number of consumer brands are already seeing sustainable packaging as an investment in brand image. For instance, fossil fuel based polyethylene can already be replaced by bio-based plastics at a marginal cost to most packaging solutions.
The use of paper board for applications such as liquid containers or coffee cups is under increasing scrutiny due to recycling issues related to the coating materials. The recycling of these multilayer materials is technically feasible, but widespread recycling infrastructure is not yet there.
Bio-based plastic packaging, in turn, has been growing at double digits. However, still less than 1% of plastics are currently derived from biomass and even less are compostable. Rapidly advancing synthetic biology is now opening up new opportunities for plastic materials which, when produced at affordable price level, can redefine plastic packaging altogether. These materials can also be engineered to degrade in any environment – including our oceans.
Ania Krolak, Senior Consultant, Packaging, Pöyry Management Consulting
Tel. +44 7810 552 485
Henna Poikolainen, Senior Consultant, Biorefining, Pöyry Management Consulting
Tel. +358 10 332 6115
Did you know? 70% of our top 100 clients in the private sector operate in the renewables business.
Pöyry is an international consulting and engineering company. We deliver smart solutions across power generation, transmission & distribution, forest industry, chemicals & biorefining, mining & metals, transportation and water. Pöyry's net sales in 2016 were EUR 530 million. The company's shares are quoted on Nasdaq Helsinki (POY1V). Approximately 5500 experts. 40 countries. 130 offices.